{"id":33225,"date":"2025-08-01T00:39:53","date_gmt":"2025-07-31T19:09:53","guid":{"rendered":"https:\/\/www.thegreatnews.in\/?p=33225"},"modified":"2025-08-01T00:39:53","modified_gmt":"2025-07-31T19:09:53","slug":"how-is-the-ai-overview-feature-of-google-search-changing-the-website-traffic","status":"publish","type":"post","link":"https:\/\/www.thegreatnews.in\/?p=33225","title":{"rendered":"Google Search \u0915\u093e AI Overview \u092b\u0940\u091a\u0930 \u0915\u0948\u0938\u0947 \u092c\u0926\u0932 \u0930\u0939\u093e \u0939\u0948 \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u091f\u094d\u0930\u0948\u092b\u093f\u0915"},"content":{"rendered":"<p><strong>Google Search \u0915\u093e AI Overview \u092b\u0940\u091a\u0930 \u0915\u0948\u0938\u0947 \u092c\u0926\u0932 \u0930\u0939\u093e \u0939\u0948 \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u091f\u094d\u0930\u0948\u092b\u093f\u0915<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u0928\u092e\u0938\u094d\u0924\u0947! \u0906\u091c \u091c\u093e\u0928\u093f\u090f \u0915\u093f Google&#8217;s AI Overview \u2014 \u091c\u094b Gemini \u092e\u0949\u0921\u0932 \u0915\u0947 \u091c\u093c\u0930\u093f\u090f generative \u0909\u0924\u094d\u0924\u0930 \u0926\u0947\u0924\u093e \u0939\u0948 \u2014 \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u091f\u094d\u0930\u0948\u092b\u093f\u0915, SEO \u0930\u0923\u0928\u0940\u0924\u093f \u0914\u0930 \u092c\u094d\u0930\u093e\u0902\u0921 \u092a\u094d\u0930\u092d\u093e\u0935 \u092a\u0930 \u0915\u093f\u0938 \u0924\u0930\u0939 \u0905\u0938\u0930 \u0921\u093e\u0932 \u0930\u0939\u093e \u0939\u0948\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>1. AI Overview \u0915\u094d\u092f\u093e \u0939\u0948 &amp; \u0915\u0948\u0938\u0947 \u0915\u093e\u092e \u0915\u0930\u0924\u093e \u0939\u0948?<\/p>\n<p>&nbsp;<\/p>\n<p>Google \u0905\u092c Search Generative Experience (SGE) \u0915\u0947 \u0924\u0939\u0924, \u0915\u0908 \u092a\u094d\u0930\u0936\u094d\u0928\u094b\u0902 \u092a\u0930 \u0938\u0940\u0927\u0947 SERP \u092a\u0947\u091c \u092a\u0930 AI-generated summary (AI Overview) \u092a\u0947\u0936 \u0915\u0930\u0924\u093e \u0939\u0948 \u2014 \u091c\u093f\u0938\u092e\u0947\u0902 \u0909\u0924\u094d\u0924\u0930, \u0938\u0902\u0926\u0930\u094d\u092d, \u0914\u0930 \u0938\u094d\u0930\u094b\u0924 \u0905\u0915\u094d\u0938\u0930 \u0938\u0902\u0915\u094d\u0937\u093f\u092a\u094d\u0924 \u0930\u0942\u092a \u092e\u0947\u0902 \u0926\u093f\u0916\u0924\u0947 \u0939\u0948\u0902 ([turn0search8]\ue202cite\ue202turn0search8\ue201)\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>\u092f\u0939 \u0938\u0941\u0935\u093f\u0927\u093e \u0905\u0932\u094d\u092a \u0914\u0930 \u092c\u0939\u0941-\u0935\u093e\u0915\u094d\u092f\u093e\u0924\u094d\u092e\u0915 \u0938\u0935\u093e\u0932\u094b\u0902, FAQs \u092f\u093e \u092a\u0930\u093f\u092d\u093e\u0937\u093e\u0913\u0902 \u092a\u0930 \u0905\u0927\u093f\u0915 \u0926\u093f\u0916\u093e\u0908 \u0926\u0947\u0924\u0940 \u0939\u0948\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>2. CTR \u0914\u0930 \u0911\u0930\u094d\u0917\u0947\u0928\u093f\u0915 \u091f\u094d\u0930\u0948\u092b\u093f\u0915 \u092a\u0930 \u092a\u094d\u0930\u092d\u093e\u0935 \ud83d\udcc9<\/p>\n<p>&nbsp;<\/p>\n<p>Ahrefs \u0915\u0947 \u090f\u0915 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u092e\u0947\u0902 \u092a\u093e\u092f\u093e \u0917\u092f\u093e \u0915\u093f \u091c\u093f\u0928 \u091f\u0949\u092a-\u092a\u094b\u091c\u0940\u0936\u0928 \u0935\u093e\u0932\u0947 \u092a\u0947\u091c\u094b\u0902 \u092a\u0930 AI Overview \u0936\u094b \u0939\u094b\u0924\u093e \u0939\u0948, \u0935\u0939\u093e\u0901 CTR \u0932\u0917\u092d\u0917 34.5% \u0924\u0915 \u0917\u093f\u0930 \u091c\u093e\u0924\u0940 \u0939\u0948 ([turn0search3]\ue202cite\ue202turn0search3\ue201)\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>Seeders \u0914\u0930 Terakeet \u091c\u0948\u0938\u0947 studies \u0928\u0947 \u0930\u093f\u092a\u094b\u0930\u094d\u091f \u0915\u093f\u092f\u093e \u0915\u093f \u0938\u0930\u0932 informational queries \u0935\u093e\u0932\u0947 \u092a\u0947\u091c\u094b\u0902 \u0915\u093e \u091f\u094d\u0930\u0948\u092b\u093f\u0915 \u0938\u092c\u0938\u0947 \u091c\u094d\u092f\u093e\u0926\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0939\u0941\u0906 ([turn0search0]\ue202cite\ue202turn0search0\ue201), ([turn0search1]\ue202cite\ue202turn0search1\ue201)\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>Pew Research \u0928\u0947 \u092c\u0924\u093e\u092f\u093e \u0915\u093f AI Overview \u0935\u093e\u0932\u0947 \u092a\u094d\u0930\u0936\u094d\u0928\u094b\u0902 \u092e\u0947\u0902 \u0915\u0947\u0935\u0932 8% \u092c\u093e\u0930 \u0939\u0940 \u0915\u094b\u0908 \u0932\u093f\u0902\u0915 \u0915\u094d\u0932\u093f\u0915 \u0939\u094b\u0924\u093e \u0939\u0948, \u091c\u092c\u0915\u093f non\u2011overview \u0935\u093e\u0932\u0947 \u0938\u0947\u092b\u093c 16\u201126% \u0924\u0915 \u091f\u093f\u0915\u0928\u0947 \u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0930\u0939\u0924\u0940 \u0939\u0948 ([turn0search4]\ue202cite\ue202turn0search4\ue201)\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>3. Google \u0915\u093e \u092a\u0915\u094d\u0937 &amp; qualitative clicks \u0915\u0940 \u0926\u0932\u0940\u0932<\/p>\n<p>&nbsp;<\/p>\n<p>Google \u0915\u0947 John Mueller \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930, AI Overview \u0938\u0947 \u0906\u0928\u0947 \u0935\u093e\u0932\u0947 \u0909\u092a\u092f\u094b\u0917\u0915\u0930\u094d\u0924\u093e \u091c\u093c\u094d\u092f\u093e\u0926\u093e engaged \u0939\u094b\u0924\u0947 \u0939\u0948\u0902, \u0914\u0930 \u0938\u093e\u0907\u091f \u092a\u0930 \u0905\u0927\u093f\u0915 \u0938\u092e\u092f \u092c\u093f\u0924\u093e\u0924\u0947 \u0939\u0948\u0902\u2014\u091c\u093f\u0938\u0947 Google \u201chigher-quality clicks\u201d \u092c\u094b\u0932\u0924\u093e \u0939\u0948 ([turn0search2]\ue202cite\ue202turn0search2\ue201)\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>\u0939\u093e\u0932\u093e\u0902\u0915\u093f independent \u0906\u0902\u0915\u0921\u093c\u094b\u0902 \u0938\u0947 \u092a\u0924\u093e \u091a\u0932\u0924\u093e \u0939\u0948 \u0915\u093f \u092f\u0939 quantitative volume \u092e\u0947\u0902 \u0917\u093f\u0930\u093e\u0935\u091f \u0915\u0947 \u0928\u0941\u0915\u0938\u093e\u0928 \u0915\u094b \u092a\u0942\u0930\u0940 \u0924\u0930\u0939 \u0911\u092b\u0938\u0947\u091f \u0928\u0939\u0940\u0902 \u0915\u0930\u0924\u093e\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>4. \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932\u0915\u0930\u094d\u0924\u093e\u0913\u0902 \u0914\u0930 \u092a\u092c\u094d\u0932\u093f\u0936\u0930\u094d\u0938 \u0915\u0940 \u092a\u094d\u0930\u0924\u093f\u0915\u094d\u0930\u093f\u092f\u093e\u090f\u0901 \ud83d\udcac<\/p>\n<p>&nbsp;<\/p>\n<p>Reddit \u0914\u0930 SEO \u092a\u0947\u0936\u0947\u0935\u0930 \u092e\u093e\u092e\u0932\u094b\u0902 \u092e\u0947\u0902 \u0936\u093f\u0915\u093e\u092f\u0924\u0940 \u0939\u0948\u0902 \u0915\u093f small-business websites, publishers, \u0916\u093e\u0938\u0915\u0930 travel\/blogging \u092c\u094d\u0932\u0949\u0917\u094d\u0938 \u0915\u094b 50\u201390% \u0924\u0915 \u091f\u094d\u0930\u0948\u092b\u093f\u0915 \u0917\u093f\u0930\u093e\u0935\u091f \u091d\u0947\u0932\u0928\u0940 \u092a\u0921\u093c\u0940 ([turn0news21]\ue202cite\ue202turn0news21\ue201), ([turn0reddit30]\ue202cite\ue202turn0reddit30\ue201), ([turn0reddit27]\ue202cite\ue202turn0reddit27\ue201)\u0964<\/p>\n<p>&nbsp;<\/p>\n<p>\u0909\u092a\u092f\u094b\u0917\u0915\u0930\u094d\u0924\u093e\u0913\u0902 \u0928\u0947 Reddit \u092a\u0930 \u0938\u093e\u092b \u0915\u0939\u093e:<\/p>\n<p>&nbsp;<\/p>\n<p>&gt; \u201cAI Overview gives me bullshit answers\u2026 disappointing misinformation and useless context.\u201d \ue202cite\ue202turn0reddit29\ue201<\/p>\n<p>\u201cAI Overview essentially kills smaller businesses by stealing clicks.\u201d \ue202cite\ue202turn0reddit30\ue201<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>5. \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u0914\u0930 SEO \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u092e\u0947\u0902 \u092c\u0926\u0932\u093e\u0935<\/p>\n<p>&nbsp;<\/p>\n<p>SEO \u0905\u092c \u0915\u0947\u0935\u0932 high rank \u0932\u093e\u0928\u0947 \u0924\u0915 \u0938\u0940\u092e\u093f\u0924 \u0928\u0939\u0940\u0902\u2014content optimization \u0915\u093e \u0928\u092f\u093e \u092b\u094b\u0915\u0938 \u0939\u0948:<\/p>\n<p>&nbsp;<\/p>\n<p>Schema markup, FAQ structured data \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0915\u0947 AI Overview \u092e\u0947\u0902 show \u0939\u094b\u0928\u093e \u091c\u093c\u0930\u0942\u0930\u0940 \u0939\u0948\u0964<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search \u0915\u093e AI Overview \u092b\u0940\u091a\u0930 \u0915\u0948\u0938\u0947 \u092c\u0926\u0932 \u0930\u0939\u093e \u0939\u0948 \u0935\u0947\u092c\u0938\u093e\u0907\u091f \u091f\u094d\u0930\u0948\u092b\u093f\u0915 &nbsp; \u0928\u092e\u0938\u094d\u0924\u0947! \u0906\u091c \u091c\u093e\u0928\u093f\u090f \u0915\u093f Google&#8217;s AI Overview&hellip;<\/p>\n","protected":false},"author":1,"featured_media":33226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-33225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bharat"],"author_meta":{"display_name":"THE GREAT NEWS","author_link":"https:\/\/www.thegreatnews.in\/about"},"featured_img":"https:\/\/www.thegreatnews.in\/\/wp-content\/uploads\/2025\/08\/shutterstock_2332660481-zF06bexmJB9ClAp-xxcMbw_xx1116-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.thegreatnews.in\/?cat=59\" class=\"advgb-post-tax-term\">\u092d\u093e\u0930\u0924<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">\u092d\u093e\u0930\u0924<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 1 year ago","modified":"Updated 1 year ago"},"absolute_dates":{"created":"Posted on August 1, 2025","modified":"Updated on August 1, 2025"},"absolute_dates_time":{"created":"Posted on August 1, 2025 12:39 am","modified":"Updated on August 1, 2025 12:39 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=\/wp\/v2\/posts\/33225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33225"}],"version-history":[{"count":2,"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=\/wp\/v2\/posts\/33225\/revisions"}],"predecessor-version":[{"id":33228,"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=\/wp\/v2\/posts\/33225\/revisions\/33228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=\/wp\/v2\/media\/33226"}],"wp:attachment":[{"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thegreatnews.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}